For small business marketing, there is a great need for increasing leads and converting them into actual sales. Cross-selling has been one of the most useful ways of achieving this feat, however, it requires utmost planning, proper execution for the customers to cooperate with your sales funnel.
No matter the size, and whether you are a startup, online marketing is a must-have tool that you must include in your business artillery. Here are three small business marketing tips to help increase your sales and optimize your lead generation efforts.
- Know your consumers
Instead of just doing all guesswork on who should be your target consumers and to whom you must direct your online marketing efforts, you must conduct a research on who needs your services/products and who are actually buying them.
You do not have to interview each person. You can use your social media accounts or website to ask them a few questions such as why the buy your product/services, their experiences as a customer, and their viewpoints on how you can improve their customer satisfaction.
Did you know that the best time you can cross-sell is while the customers are still at the purchasing stage just before they make an actual purchase? This is because the customer is very open to suggestions for additional items that they can buy. The only thing the customer has in mind after buying is to go home and try it.
- Stop hard-selling
A critical buyer will see through your advertisements if you are hard-selling or trying to help out. Rather than hard-selling and ending up with a negative review, you can offer packages with the bought items. This will provide discounts on the part of the clients and higher sales for you. You can start by offering a 5% discount for a combination of products or services. Just do your accounting smartly so you won’t fall short. By combining your best-sellers with other items, you cross-selling will have a higher success rate.
Always focus on your customers’ experience. You can run your own website to get to know them well. Once you generate more income, then you can high professionals to optimize your page and generate more leads from it.