Your website is your virtual office where your clients can find out more about your services or products and make a purchase. From here, first impressions are drawn on what type you’re your services are. You must take advantage of how people think about the website and use it attract them and transform them into actual buyers.
If you already have a website, you need to redesign it to compete against your competitors who are already slaying on the world of digital marketing. Here are what you should consider:
More than half of online searches are done in mobile and tablet than in desktop. If your website is not responsive to various sizes of smartphone screens, then you are missing out. What looks nice on a desktop can end up disastrous in mobile.
- Use strong visual and graphics
A lot of people buy with emotions rather than logical reasoning. And they are highly visual individuals too. When redesigning your website, use visuals and graphics to create a strong presence for your brand.
- Think long-term
You make just want a simple website now, but you must also consider that you will have to expend your site eventually as you grow your business. A three-page static website may be fine for now, but what if you would like to offer more products in the future. Include a content management system (CMS) to add a new line of products without changing much on your website.
- SEO strategies
You may now have a great looking website, but it is no use if nobody is visiting it. It means it does not help to increase your sales. This is why you must also integrate search engine optimization so people can find you when they search for similar products and services. Remember that higher ranking websites in the results page get the most visitors and higher chance to convert them into actual sales.
- Dedicated landing pages
Whether you do paid-ads on search engine or social media, make sure that the landing page coincides with the ads you used to entice your visitors. Otherwise, they will leave disappointed with negative impressions on you.